Dr. Amitai Touval, Assistant Professor of the City University of New York, brought academic reports on “Diversified Non-Profit Organizations” to teachers and students of the Department of Public Management in the 107th MPA Center, Xuezhou Building, Youyi Campus on January 11, 2019. This report focuses on the development history of US non-profit organizations, the diversified classification of US non-profit organizations, and the importance of creating a non-profit brand value proposition.
At the report, Dr. Amitai Touval vividly introduced the development history of US non-profit organizations and the current development trends of non-profit organizations through several cases; and explained the importance of brand value propositions to maintain the competitiveness of non-profit organizations and how to build a value proposition.
The report was in the form of interactive communication, and the atmosphere was enthusiastic, which greatly enhanced students' understanding of non-profit organizations and broadened their knowledge horizons.
（Author/李成华Review/张清江）
